Launching a sustainable textile brand and an e-commerce
The Challenge
Project: HENRY
Location: Sion, Switzerland
Industries: Sustainability, Clothing, Environment
Date: 2017-2024
Henry has a problem
In 2017, Henry was created as a way to tackle some of the significant issues in the clothing industry. Henry noticed that the clothing industry was not as sustainable or ethical as he would like to see it. When Henry looked into the issue, he noticed a problem with cotton and how it was not traceable and not ethically produced. Many clothing companies can’t validate claims about the products and practices of their clothing. Brands should know where their products come from, who created them, the conditions under which they were made, and their impacts on the environment. Henry needed to do something about this.
The Solution
Henry can fix it
Henry uses clothes made from certified organic cotton or bamboo in an ethically accredited, wind-powered factory. For all of his products, you can take a more in-depth look at the supply chain and find out how the certified organic products Henry uses are made, who makes them, and how they get here. It is called traceability. The inks contain no animal-derived products and do not test on animals. This new product is made with the organic material of t-shirts sent back to us - there is no plastic. Products are designed in Switzerland, the US, and Canada, shipped worldwide, and the production is from the UK.
Henry cares about the community
On top of The Original and The Global collection offered as a permanent collection with seasonal novelties, Henry also created The Special collection. When Henry is looking for a new project to support, Henry looks for individuals who are spreading the same kind of positive and impactful change that he loves. He finds people he wants to support and connect with and calls them brand ambassadors (and friends).
Henry’s first brand ambassador, Andrea Zimmerman, is a special friend doing incredible things. Andrea started The Butterfly Help Project as a way to offer support for the children of Sherpas who died tragically in the mountains and the reconstruction of schools in Nepal that was destroyed by the earthquake in 2015. Henry loves that kind of thing. He thinks helping people access better education is pretty cool. He is happy to call Andrea his friend.
The second brand ambassador is Alexandre Moulin, who created the Ardéva’s Foundation, a school designed to sponsor unprivileged students south of Myanmar. These two projects help Henry remember what is essential in life and to appreciate all of the opportunities we have. Henry feels grateful.
Henry not only cares about education, but he also wants to create a positive impact on the environment. Henry uses clothes made from certified organic cotton or bamboo in an ethically accredited, wind-powered factory. For all of his products, you can take a more in-depth look at the supply chain and find out how the certified organic products Henry uses are made, who makes them, and how they get here. It is called traceability. The inks contain no animal-derived products and do not test on animals. This new product is made with the organic material of t-shirts sent back to us - there is no plastic. The cycle itself is renewable, again and again, and again. This t-shirt is part of a circular economy and it totally changes the way material flows. It's the future of fashion, and it's out now.
